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Trademark

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The Palgrave Encyclopedia of Strategic Management

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Abstract

In this article, we start by discussing how trademarks are used around the world. We then provide a rationale for the existence of trademarks (how they provide value) and continue by examining the relationship between trademarks and brands. Finally, we conclude by discussing how firms protect their trademarks and the types of trademark misuse that are of significant concern to trademark owners.

This entry was originally published on Palgrave Connect under ISBN 978-1-137-49190-9. The content has not been changed.

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Author information

Authors and Affiliations

  1. Rotman School of Management, 105 St George Street, Toronto, ON, M5S 3E6, Canada

    David Soberman

Authors
  1. David Soberman
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Corresponding author

Correspondence to David Soberman .

Editor information

Editors and Affiliations

  1. Stanford University , Stanford, California, USA

    Mie Augier

  2. Tusher Ctr Intellectual Capital, University of California Tusher Ctr Intellectual Capital, Berkeley, California, USA

    David J. Teece

Copyright information

© 2016 The Author(s)

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Soberman, D. (2016). Trademark. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_781-1

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  • DOI: https://doi.org/10.1057/978-1-349-94848-2_781-1

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  • Publisher Name: Palgrave Macmillan, London

  • Online ISBN: 978-1-349-94848-2

  • eBook Packages: Springer Reference Business and ManagementReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

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