Abstract
Competitive strategy examines the actions that firms undertake – and the performance outcomes associated with those actions – recognizing the existence of direct competitors and other firms that might appropriate profits. This entry traces the evolution of approaches to this issue from the five forces to resource or capability views. It also highlights approaches in the field to assess the competitive interactions inherent in the study and application of competitive strategy.
This entry was originally published on Palgrave Connect under ISBN 978-1-137-49190-9. The content has not been changed.
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Shaver, J.M. (2016). Competitive Strategy. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_598-1
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DOI: https://doi.org/10.1057/978-1-349-94848-2_598-1
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Publisher Name: Palgrave Macmillan, London
Online ISBN: 978-1-349-94848-2
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