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Asset Orchestration

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Asset orchestration involves identifying the critical assets and investing in them (search/selection), and then developing a governance system along with a means for their effective use identified. The second part of asset orchestration involves the coordination of co-specialized assets and their use in productive ways (configuration/deployment).

Asset orchestration is a critical component of dynamic capabilities. Stated simply, a dynamic capability allows an organization to reconfigure its capabilities in order to create a new or sustain a current competitive advantage (Teece et al. 1997). According to Teece (1997), dynamic capabilities involve the creation, extension, protection and maintenance of relevant unique assets for an organization. As an extension, Adner and Helfat (2003) proposed the concept of dynamic managerial capabilities, which involve actions that build, integrate and reconfigure organizational resources and capabilities. Teece (2007) explains...

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References

  • Adner, R., and C.E. Helfat. 2003. Corporate effects and dynamic managerial capabilities. Strategic Management Journal 24: 1011–1025.

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Author information

Authors and Affiliations

  1. Department of Management, Mays Business School, 4221 TAMU, College Station, TX, 77843-4221, USA

    Michael A. Hitt

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  1. Michael A. Hitt
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Correspondence to Michael A. Hitt .

Editor information

Editors and Affiliations

  1. Stanford University , Stanford, California, USA

    Mie Augier

  2. Tusher Ctr Intellectual Capital, University of California Tusher Ctr Intellectual Capital, Berkeley, California, USA

    David J. Teece

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© 2016 The Author(s)

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Hitt, M.A. (2016). Asset Orchestration. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_457-1

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  • DOI: https://doi.org/10.1057/978-1-349-94848-2_457-1

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  • Publisher Name: Palgrave Macmillan, London

  • Online ISBN: 978-1-349-94848-2

  • eBook Packages: Springer Reference Business and ManagementReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

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