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The Palgrave Encyclopedia of Strategic Management pp 1–9Cite as

Palgrave Macmillan

Concept of Strategy and Organizational Evolution

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Abstract

The historical development of the concept of strategy and its role in organizational evolution approached through normative (prescriptive) and positive (descriptive) research lenses is briefly discussed, highlighting the contributions made by scholars rooted in different social science disciplines. A high-level integrative framework – the strategy diamond – is presented. This combines the positional and resource-based approaches to strategy as well as the formulation and implementation aspects of strategy, and proposes that a company’s internal selection environment – reflected in its strategic leadership culture – is key in securing alignment and realignment in the face of a highly dynamic external selection environment.

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Author information

Authors and Affiliations

  1. Graduate School of Business, 518 Memorial Way, Stanford, CA, 94305-5015, USA

    Robert A. Burgelman

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  1. Robert A. Burgelman
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Correspondence to Robert A. Burgelman .

Editor information

Editors and Affiliations

  1. Stanford University , Stanford, California, USA

    Mie Augier

  2. Tusher Ctr Intellectual Capital, University of California Tusher Ctr Intellectual Capital, Berkeley, California, USA

    David J. Teece

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Burgelman, R.A. (2016). Concept of Strategy and Organizational Evolution. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_386-1

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  • DOI: https://doi.org/10.1057/978-1-349-94848-2_386-1

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  • Publisher Name: Palgrave Macmillan, London

  • Online ISBN: 978-1-349-94848-2

  • eBook Packages: Springer Reference Business and ManagementReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

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