A tourism market survey is a survey for tourists about their backgrounds, needs, and levels of spending and satisfaction. It purposefully and systemically gathers, analyses and summarizes the consumers’ demands for changes in the tourism market as well as information and materials of tourism marketing to understand the existing and potential tourist market and provide a basis for tourism development and business decision making. The main contents of surveys include the market environment, existing and potential demands, product combinations and tourists’ feedback.
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(2020). Tourism Market Survey. In: Chen, A., Ng, Y., Zhang, E., Tian, M. (eds) Dictionary of Geotourism. Springer, Singapore. https://doi.org/10.1007/978-981-13-2538-0_2544
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DOI: https://doi.org/10.1007/978-981-13-2538-0_2544
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