Tourism Development Strategy

A tourism development strategy is a long-term plan and guiding principles developed by countries or regions for tourism development. From the trade perspective, a tourism development strategy is a general plan of the goals, means and methods for tourism development that is made according to the internal and external environments and its accessible resources to achieve long-term, stable and sustained development. It is a reflection of the industrial economy and is also the basis for formulating an industrial plan. It can be divided into macro and micro levels. From a microscale perspective, a tourism development strategy is a combination of plans, measures and programmes formulated by a regional tourism industry based on the strength of its tourism enterprises. In regional tourism, a development strategy is composed of marketing, human resource management, pricing and promotional plans; thus, the microscale concept is the development strategy made by tourism enterprises from the view...