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Family Tree of Theories, Methodologies, and Strategies in Development Communication

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Handbook of Communication for Development and Social Change

Abstract

This chapter presents a family tree of theories, concepts, methodologies, and strategies for change in the field of development communication. It presents a chronological evolution and comparison of approaches and findings. The goal of this report is to clarify the understandings and the uses of the most influential theories, strategies, and techniques. Theory refers to sets of concepts and propositions that articulate relations among variables to explain and predict situations and results. Theories explain the nature and causes of a given problem and provide guidelines for practical interventions. Diagnoses of problems translate into strategies, that is, specific courses of action for programmatic interventions that use a variety of techniques.

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Authors and Affiliations

  1. School of Media and Public Affairs, George Washington University, Washington, DC, USA

    Silvio Waisbord

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  1. Silvio Waisbord
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Correspondence to Silvio Waisbord .

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Editors and Affiliations

  1. Former UNESCO Chair in Communication for Sustainable Social Change, University of Leuven, Hong Kong, Kowloon, Hong Kong

    Jan Servaes

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Waisbord, S. (2018). Family Tree of Theories, Methodologies, and Strategies in Development Communication. In: Servaes, J. (eds) Handbook of Communication for Development and Social Change. Springer, Singapore. https://doi.org/10.1007/978-981-10-7035-8_56-1

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  • DOI: https://doi.org/10.1007/978-981-10-7035-8_56-1

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