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A Sense of Community in the ASEAN

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Handbook of Communication for Development and Social Change

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Abstract

The ASEAN Community was established in 2015 to achieve the three pillars of sustainable development: political security, economic, and sociocultural development. However, this is only the beginning of establishing a sense of community there. The question remains whether the ASEAN can reach its goals and whether the people will feel this sense of community. Understanding the factors that predict the development of a sense of community in the ASEAN can help answer this question. The survey results from 1200 citizens of the ASEAN member states provide insight for future regional communication campaigns, which may help to strengthen emotional connections, trust, and a sense of belonging to the ASEAN Community.

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Author information

Authors and Affiliations

  1. Graduate School of Communication Arts and Management Innovation, National Institute of Development Administration, Bangkok, Thailand

    Pornpun Prajaknate

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  1. Pornpun Prajaknate
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Correspondence to Pornpun Prajaknate .

Editor information

Editors and Affiliations

  1. Former UNESCO Chair in Communication for Sustainable Social Change, University of Leuven, Hong Kong, Kowloon, Hong Kong

    Jan Servaes

Appendix 1: Survey from a Citizen of ASEAN’s Member States

Appendix 1: Survey from a Citizen of ASEAN’s Member States

Table 2 Mean for the perceived sense of community in the ASEAN
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Table 3 Model summary of linear stepwise regression analysis
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Prajaknate, P. (2018). A Sense of Community in the ASEAN. In: Servaes, J. (eds) Handbook of Communication for Development and Social Change. Springer, Singapore. https://doi.org/10.1007/978-981-10-7035-8_50-2

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  • DOI: https://doi.org/10.1007/978-981-10-7035-8_50-2

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  • Print ISBN: 978-981-10-7035-8

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Chapter history

  1. Latest

    A Sense of Community in the ASEAN
    Published:
    31 August 2018

    DOI: https://doi.org/10.1007/978-981-10-7035-8_50-2

  2. Original

    A Sense of Community in the ASEAN
    Published:
    09 July 2018

    DOI: https://doi.org/10.1007/978-981-10-7035-8_50-1

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