Abstract
This chapter introduces an innovative multidimensional model to manage change. It starts from a broader overview and assessment of the situation, engaging various groups of stakeholders. It then gradually zooms in critical issues mapping out perceived and real gaps and weaknesses while also identifying strengths and perceived benefits. This provides the inputs to design an effective strategic plan, which include a C4D strategy to promote the intended social and behavior change. The Multidimensional Model for Change, or MMC, allows to devise relatively simple strategies to promote social and behavior change based on complex analysis that assess the situation in a comprehensive, multidimensional, and cross-sectorial way, thus eliminating, or at least greatly reducing, mistakes of the past.
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Mefalopulos, P. (2018). Multidimensional Model for Change: Understanding Multiple Realities to Plan and Promote Social and Behavior Change. In: Servaes, J. (eds) Handbook of Communication for Development and Social Change. Springer, Singapore. https://doi.org/10.1007/978-981-10-7035-8_28-1
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DOI: https://doi.org/10.1007/978-981-10-7035-8_28-1
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