Abstract
This chapter departs from the dichotomy between techno-optimism and normalization and asks the questions how participation online has been – and can be – studied beyond this. The chapter focuses on the theory of media logics, how it has been and can be used when studying online participation. The chapter will end with a discussion of media logics locating it within the field of media and communication – increasingly a popular strand of mediatization.
Parts of this manuscript are based on Klinger and Svensson (2015, 2016).
Ulrike Klinger and Jakob Svensson have contributed equally to this work.
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Klinger, U., Svensson, J. (2020). What Media Logics Can Tell Us About the Internet?. In: Hunsinger, J., Allen, M., Klastrup, L. (eds) Second International Handbook of Internet Research. Springer, Dordrecht. https://doi.org/10.1007/978-94-024-1555-1_48
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