Skip to main content

Neuroscience and the Food Industry

  • Living reference work entry
  • First Online:
Encyclopedia of Food and Agricultural Ethics

Synonyms

Neurolinguistics and the food industry; Neuromarketing and neuro-medicine; Neuroscientists and agriculture; Neuroscience in the alimentation sector

Introduction

The food industry is far more complex today than it was even 20 years ago. The sheer magnitude of merchandise on the market and the amount of information available to both producers and consumers are unparalleled. This complexity poses challenges to scientists, marketing specialists, and others who research the impacts of the food industry on health and well-being. Increasingly, neuroscience has become an important research tool.

Food Industry and Neuro-medicine

There are different applications of neuroscience in the food industry. Neuroscience can be used, for example, to study how people with different deficits perceive food or how their perception determines their food intake. The health-related sphere of neuroscientific investigations concerns the role of food consumption in curing diseases or at least...

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

References

  • Adan, R. A. H., & Kaye, W. H. (2011). Behavioral neurobiology of eating disorders. Berlin: Springer.

    Book  Google Scholar 

  • Bielenia-Grajewska, M. (2013a). International Neuromanagement. In D. Tsang, H. H. Kazeroony, & G. Ellis (Eds.), The Routledge companion to international management education (pp. 358–373). Abingdon: Routledge.

    Google Scholar 

  • Bielenia-Grajewska, M. (2013b). CSR Online Communication: The Metaphorical Dimension of CSR Discourse in the Food Industry. In R. Tench, B. Jones & W. Sun (Eds.), Communicating corporate social responsibility: Lessons from theory and practice. (pp. 311–333). Bingley: Emerald.

    Google Scholar 

  • Bielenia-Grajewska, M. (2013c). Metaphors and risk cognition in the discourse on food-borne diseases. In J. M. Mercanti & C. Faucher (Eds.), Risk and cognition. Springer Verlag.

    Google Scholar 

  • Dauncey, M. J. (2009). New insights into nutrition and cognitive neuroscience. Proceedings of the Nutrition Society, 68(4), 408–415.

    Article  Google Scholar 

  • Dixon, R. A., & Pasinetti, G. M. (2010). Flavonoids and Isoflavonoids: From plant biology to agriculture and neuroscience. Plant Physiology, 154(2), 453–457.

    Article  Google Scholar 

  • Dooley, R. (2012). Brainfluence: 100 Arten, wie Sie mit Neuromarketing Konsumenten überzeugen können. Offenbach: GABAL Verlag Gmbh.

    Google Scholar 

  • Georges, P., & Badoc, M. (2010). Le neuromarketing en action. Paris: Eyrolles.

    Google Scholar 

  • Gomez-Pinilla, F. (2008). Brain foods: The effects of nutrients on brain function. Neuroscience, 9, 568–578.

    Google Scholar 

  • Gontijo, P. F. D., Rayman, J., Zhang, S., & Zaidel, E. (2002). How brand names are special: Brands, words and hemispheres. Brain and Language, 82, 327–343.

    Article  Google Scholar 

  • Gordon, W. (2006). The darkroom of the mind: What does neuropsychology now tell us about brands? Journal of Consumer Behaviour, 1(3), 280–292.

    Article  Google Scholar 

  • Haynes, J. D. (2011). Brain reading: Decoding mental states from brain activity in humans. In J. Illes & B. J. Sahakian (Eds.), Oxford handbook of Neuroethics (pp. 3–14). Oxford: Oxford University Press.

    Google Scholar 

  • Kenning, P., Plassmann, H., & Ahlert, D. (2007). Applications of functional magnetic resonance imaging for market research. Qualitative Market Research: An International Journal, 10(2), 135–152.

    Article  Google Scholar 

  • Peters, T., & Ghadiri, A. (2011). Neuroleadership: Grundlagen, Konzepte, Beispiele. Wiesbaden: Gabler Verlag.

    Book  Google Scholar 

  • Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22, 18–36.

    Article  Google Scholar 

  • Raab, G., Gernsheimer, O., & Schindler, M. (2009). Neuromarketing. Grundlagen- Erkenntnisse- Anwendungen. Wiesbaden: Gabler.

    Google Scholar 

  • Raab, G., Goddard, G. J., Ajami, R. A., & Unger, A. (2010). The psychology of marketing: Cross-cultural perspectives. Farnham: Gower Publishing Limited.

    Google Scholar 

  • Roebuck, K. (2011). Neuromarketing: High-impact strategies – What you need to know: Definitions, adoptions, impact, benefits, maturity, vendors. Newstead: Emereo Pty Ltd..

    Google Scholar 

  • Zellner, D. A., Loaiza, S., Gonzalez, Z., Pita, J., Morales, J., Pecora, D., & Wolf, A. (2006). Food selection changes under stress. Physiology and Behavior, 87, 789–793.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Magdalena Bielenia-Grajewska .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer Science+Business Media B.V.

About this entry

Cite this entry

Bielenia-Grajewska, M. (2017). Neuroscience and the Food Industry. In: Thompson, P., Kaplan, D. (eds) Encyclopedia of Food and Agricultural Ethics. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-6167-4_290-1

Download citation

  • DOI: https://doi.org/10.1007/978-94-007-6167-4_290-1

  • Received:

  • Accepted:

  • Published:

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-007-6167-4

  • Online ISBN: 978-94-007-6167-4

  • eBook Packages: Springer Reference Religion and PhilosophyReference Module Humanities and Social SciencesReference Module Humanities

Publish with us

Policies and ethics