World Wide Fund for Nature (WWF)

  • C. Max Finlayson
Reference work entry


The World Wide Fund for Nature (WWF) is an international nongovernmental organization that was founded in 1961 and is based in Switzerland. It was formerly called the World Wildlife Fund, which remains the official name in Canada and the United States, and was changed in 1986 to better reflect the scope of its activities. In 2001 the original acronym of WWF became its one, global name. Its logo is the highly recognizable black-and-white panda that has come to be seen as a symbol for the conservation movement as a whole. Ongoing conservation activities include those that support wetlands and their species, as well as specific initiatives such as the Living Planet Index.


Conservation Biodiversity Nature Sustainability 


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Copyright information

© Springer Science+Business Media B.V., part of Springer Nature 2018

Authors and Affiliations

  1. 1.Institute for Land, Water and SocietyCharles Sturt UniversityAlburyAustralia
  2. 2.UNESCO-IHE, Institute for Water EducationDelftThe Netherlands

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