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Human Resources Marketing and Recruiting: Vocational Training in China

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Abstract

Vocational training in China gets more and more attention in society. It is a long way to establish a well-working dual education system to prepare the youth for sustainable employment in a modern economic environment. Due to the fact that Chinese economy is growing constantly and foreign companies established their business in China, the requirements of skills changed in the past few years. China is not the playground for quick wins and low-cost production anymore, but business and products reach a serious level, which is close to Western standard.

The following case study shows how it can work, which hurdles have to be cleared, what kind of circumstances have to be obtained, and where the mind-set has to be changed. Starting from the political decision to change a vocational training system to a more suitable one, meeting industry demands faces a lot of challenges, changes, and chances.

The top-down approach has to bridge a big gap and only people involved can make the difference. In the past a lot of investigations were taken by different organizations regarding which country has the best education program in general. But there is no clear answer about that. No system is directly transferable as a blueprint to another country.

It takes a lot of persuading, but at the end, the most important aspect is to have a rough idea, define responsibilities, and start with a small project. Regular communication and evaluation and monitoring the process are essential and lead to success.

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Correspondence to Rainer Wieland .

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© 2016 Springer-Verlag Berlin Heidelberg

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Wieland, R. (2016). Human Resources Marketing and Recruiting: Vocational Training in China. In: Zeuch, M. (eds) Handbook of Human Resources Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-44152-7_9

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