Human Resources Marketing and Recruiting: Essentials of Digital Recruiting

Reference work entry


This chapter will cover digital recruitment from its definition thru to its history in recruitment and trends. The subject itself could cover an entire book or an entire module at university, so this chapter will broadly touch upon the key elements and considerations. Under cultural perspective, the recruitment life cycle will be broken down into its individual parts, and digital solutions will be examined for each individual part of the process together with the impact this has on the knowledge and challenges for the manager and team. The economic perspective will assist in prioritizing initiatives and building a business case for the introduction of digital recruiting solutions. The risk perspective will raise awareness of the potential pitfalls and the operational perspective on the key considerations for a successful implementation. Finally, the key messages of this chapter are summarized in the Do’s and Don’ts.


ATS Technology Video Social media LinkedIn Mobile 

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  2. Mobilizing generation 2.0: a practical guide to using web 2.0: technologies to recruit, organize and engage youth (2008)Google Scholar
  3. Recruiting on the web: smart strategies for finding the perfect candidate (2002)Google Scholar
  4. Recruiting salespeople on LinkedIn: using social media to find and hire sales superstars (2014)Google Scholar
  5. Recruiting with social media: social media’s impact on recruitment and HR (2010)Google Scholar
  6. Social media recruitment: how to successfully integrate social media into recruitment strategy (2015)Google Scholar
  7. The new rules of recruiting (2013)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2016

Authors and Affiliations

  1. 1.Head of Talent Acquisition, CERNGenèveSwitzerland

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