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Creating Shared Value: Ökonomische und gesellschaftliche Wertschöpfung

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Praktische Wirtschaftsphilosophie

Part of the book series: Handbuch Wirtschaftsphilosophie ((HW))

Zusammenfassung

Creating Shared Value (CSV) ist ein prominenter strategischer Ansatz, welcher Unternehmen unterstützen soll, gesellschaftliche und ökologische Themen zu adressieren und gleichzeitig Profite zu generieren. In diesem Beitrag wird der CSV-Ansatz zunächst vorgestellt und anschließend kritisch diskutiert. Darauf aufbauend wird eine Weiterentwicklung von CSV unter dem Namen CSV+ skizziert.

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Notes

  1. 1.

    Der im California Management Review erschienene kritische Artikel von Crane et al. (2014) führte zu einer Replik von Porter und Kramer (2014), in der sie darauf hinweisen, dass das Publikationsorgan des 2011 erschienenen CSV-Beitrags – das Harvard Business Review – keine Zitationen oder Quellenangaben zulässt. In diesem Artikel reichen sie etliche Quellen nach (bspw. Emerson (2000) „blended value“; London und Hart (2010) „mutual benefit“; Prahalad und Hart (2002) „bottom of the pyramid“; Elkington (1994) und Savitz und Weber (2006) „sustainability and triple bottom line“; Schwerin (1998) und Mackey und Sisodia (2013) „conscious capitalism“).

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  1. FHWien der WKW, Wien, Österreich

    Markus Scholz

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  1. Markus Scholz
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Correspondence to Markus Scholz .

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  1. Lehrstuhl Praktische Philosophie, Christian-Albrechts-Univ Kiel Lehrstuhl Praktische Philosophie, Kiel, Schleswig-Holstein, Germany

    Ludger Heidbrink

  2. Institut für Wirtschaftsethik, Universität St. Gallen Institut für Wirtschaftsethik, St. Gallen, St. Gallen, Switzerland

    Verena Rauen

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Scholz, M. (2020). Creating Shared Value: Ökonomische und gesellschaftliche Wertschöpfung. In: Heidbrink, L., Lorch, A., Rauen, V. (eds) Praktische Wirtschaftsphilosophie. Handbuch Wirtschaftsphilosophie. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-22141-6_30-1

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