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Online-Auktionsmarktplätze

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Handbuch Digitale Wirtschaft

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Zusammenfassung

Online-Auktionsmarktplätze erfreuen sich in Zeiten der Digitalisierung großer Beliebtheit. Unterschiedliche Geschäftsmodelle und Auktionsformen bieten sowohl Unternehmen als auch Privatpersonen Verkaufs- und Kaufoptionen im B2B-, B2C- und C2C-Bereich. Die bekannteste B2C/C2C-Auktions-Plattform stellt eBay dar, während im B2B-Bereich insbesondere Beschaffungsmarktplätze von Bedeutung sind. Kaufverhalten und Preisbereitschaft der Konsumenten werden von zahlreichen Faktoren beeinflusst. Der Marktplatzbetreiber muss als Intermediär den Marktplatz für Anbieter und Nachfrager attraktiv gestalten.

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Authors and Affiliations

  1. Institut für Handel & Internationales Marketing, Universität des Saarlandes, Saarbrücken, Deutschland

    Bastian Popp & Davina Weintz

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  1. Bastian Popp
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  2. Davina Weintz
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Correspondence to Bastian Popp .

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  1. Universität Duisburg-Essen, Essen, Germany

    Tobias Kollmann

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Popp, B., Weintz, D. (2020). Online-Auktionsmarktplätze. In: Kollmann, T. (eds) Handbuch Digitale Wirtschaft. Springer Reference Wirtschaft . Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17345-6_46-1

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