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Soziale Appelle in der Gesundheitskommunikation

Living reference work entry
Part of the Springer Reference Sozialwissenschaften book series (SRS)

Zusammenfassung

Soziale Appelle beziehen sich im Gegensatz zu Gesundheitsappellen auf die sozialen Konsequenzen eines gesundheitsrelevanten Verhaltens und nicht auf die körperlichen und mentalen Risiken. Insbesondere für Bevölkerungsgruppen, denen soziale Ziele wichtiger als Gesundheit (d. h. ihre biophysiologische Unversehrtheit) sind, kann diese Botschaftsstrategie zielführend sein, um sie zu erreichen und ihre Gesundheit zu verbessern. Der Beitrag stellt verschiedene Formen sozialer Appelle und den entsprechenden Forschungsstand dar.

Schlüsselwörter

Soziale Konsequenzen Präventionskommunikation Botschaftsstrategien Wirkungen Persuasion 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2016

Authors and Affiliations

  1. 1.Institut für Journalistik und KommunikationsforschungHannoverDeutschland

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