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Erotik in der Gesundheitskommunikation

  • Anne Reinhardt
  • Constanze Rossmann
Living reference work entry
Part of the Springer Reference Sozialwissenschaften book series (SRS)

Zusammenfassung

Erotikappelle werden in der Gesundheitskommunikation genutzt, um aus der Masse an Informationen herauszustechen und die Aufmerksamkeit der Rezipientinnen und Rezipienten in besonderem Maße zu erregen. Auf diese Weise können auch schwer erreichbare oder reaktante Zielgruppen adressiert und die Bildung von Gegenargumenten gehemmt werden. Gleichzeitig kann sich der Einsatz von Erotik jedoch auch negativ auf die Informationsverarbeitung auswirken, was in ethischer Hinsicht kritisch zu reflektieren ist.

Schlüsselwörter

Erotik Vampireffekt Petersilieneffekt Aktivierung Informationsverarbeitung Kampagnenplanung 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2018

Authors and Affiliations

  1. 1.Seminar für Medien- und KommunikationswissenschaftUniversität ErfurtErfurtDeutschland

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