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Handbuch Gesundheitskommunikation pp 1–13Cite as

Erotik in der Gesundheitskommunikation

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Zusammenfassung

Erotikappelle werden in der Gesundheitskommunikation genutzt, um aus der Masse an Informationen herauszustechen und die Aufmerksamkeit der Rezipientinnen und Rezipienten in besonderem Maße zu erregen. Auf diese Weise können auch schwer erreichbare oder reaktante Zielgruppen adressiert und die Bildung von Gegenargumenten gehemmt werden. Gleichzeitig kann sich der Einsatz von Erotik jedoch auch negativ auf die Informationsverarbeitung auswirken, was in ethischer Hinsicht kritisch zu reflektieren ist.

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Authors and Affiliations

  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Deutschland

    Anne Reinhardt & Constanze Rossmann

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  1. Anne Reinhardt
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  2. Constanze Rossmann
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Correspondence to Anne Reinhardt .

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Editors and Affiliations

  1. Philosophische Fakultät, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Dortmund, Germany

    Matthias R. Hastall

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Reinhardt, A., Rossmann, C. (2018). Erotik in der Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch Gesundheitskommunikation. Springer Reference Sozialwissenschaften. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10948-6_39-1

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  • DOI: https://doi.org/10.1007/978-3-658-10948-6_39-1

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  • Print ISBN: 978-3-658-10948-6

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