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Testimonials in der Gesundheitskommunikation

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Handbuch Gesundheitskommunikation

Part of the book series: Springer Reference Sozialwissenschaften ((SRS))

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Zusammenfassung

In der Gesundheitskommunikation werden Testimonials, die Erfahrungsberichte betroffener Personen umfassen, als Evidenz für gesundheitsbezogene Einstellungen oder Verhaltensweisen eingesetzt. Der vorliegende Beitrag betrachtet die Wirkung von testimonialbasierten Gesundheitsbotschaften unter Berücksichtigung inhaltlicher und formaler Darstellungsweisen und geht auf die zugrundeliegenden psychologischen Wirkungsprozesse ein.

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Authors and Affiliations

  1. Institut für Medien, Wissen und Information – Rezeption und Wirkung, Universität Augsburg, Universitätsstr.10, 86159, Augsburg, Deutschland

    Anja Kalch

  2. Lehrbereich Kommunikations- und Medienpsychologie, Friedrich-Schiller-Universität Jena, Jena, Deutschland

    Tino Meitz

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  1. Anja Kalch
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Correspondence to Anja Kalch .

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  1. Philosophische Fakultät, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Dortmund, Germany

    Matthias R. Hastall

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Kalch, A., Meitz, T. (2017). Testimonials in der Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch Gesundheitskommunikation. Springer Reference Sozialwissenschaften. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10948-6_38-1

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  • DOI: https://doi.org/10.1007/978-3-658-10948-6_38-1

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