Krisenkommunikation im Gesundheitsbereich

Living reference work entry
Part of the Springer Reference Sozialwissenschaften book series (SRS)

Zusammenfassung

Gesundheitsbezogene Krisen wie die H1N1-Pandemie sind unvorhergesehene Ereignisse, die die Akteure der Gesundheitskommunikation vor Herausforderungen stellen. Das Feld der Krisenkommunikation analysiert in diesem Zusammenhang Handlungen, die das Ziel haben, die Situation zu bewältigen, die Bevölkerung angemessen zu informieren und die Reputation der eigenen Organisation zu schützen. Der vorliegende Beitrag beschreibt grundlegende Modelle der Krisenkommunikation und empirische Befunde aus dem Gesundheitsbereich, um auf dieser Basis evidenzbasierte Handlungsempfehlungen abzuleiten.

Schlüsselwörter

Krisenkommunikation Glaubwürdigkeit Unsicherheit Pandemien Crisis and Emergency Risk Communication Situational Crisis Communication Theory 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2016

Authors and Affiliations

  1. 1.Sozialpsychologie: Medien und KommunikationUniversität Duisburg-EssenDuisburgDeutschland

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