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Wissenskluft-Perspektive und Digital Divide in der Gesundheitskommunikation

  • Heinz Bonfadelli
Living reference work entry
Part of the Springer Reference Sozialwissenschaften book series (SRS)

Zusammenfassung

Der Beitrag gibt eine Übersicht zu Grundlagen, Weiterentwicklung und empirischer Umsetzung des Wissenskluft-Ansatzes und zu dessen Anwendung auf das Internet unter dem Stichwort „Digital Divide“. Diese beiden Forschungsperspektiven der Medienwirkungsforschung sind von Relevanz für die Gesundheitskommunikation allgemein und speziell auch für Gesundheitskampagnen. Darum wird in einem zweiten Schritt gezeigt, wie die Wissenskluft-Perspektive und das Konzept der sog. „Digital Divide“ im Feld der Gesundheitskommunikation theoretisch umgesetzt und empirisch angewendet worden sind.

Schlüsselwörter

Gesundheitskommunikation Informationssuche Medienwirkungen Wissensklüfte Digital Divide Gesundheitskampagnen 

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Copyright information

© Springer Berlin Heidelberg 2016

Authors and Affiliations

  1. 1.Institut für Publizistikwissenschaft und MedienforschungUniversität ZürichZürichSchweiz

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