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Emotionen in der Gesundheitskommunikation

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Handbuch Gesundheitskommunikation

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Zusammenfassung

Emotionen spielen bei der Verarbeitung von Gesundheitsbotschaften eine wichtige Rolle. Sie können Einstellungs- und Verhaltensänderungen begünstigen, aber auch kontraproduktive Wirkungen hervorrufen. Dieses Kapitel gibt einen Überblick über emotionspsychologische Grundlagen, die für das Verständnis emotionaler Prozesse in der Gesundheitskommunikation von Bedeutung sind. Im Anschluss werden Kernbefunde zu einzelnen Emotionen (z. B. Furcht, Ärger, Empathie) sowie gemischten Emotionen und aufeinanderfolgenden Emotionen vorgestellt.

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Correspondence to Anne Bartsch or Andrea Kloß .

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Bartsch, A., Kloß, A. (2016). Emotionen in der Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch Gesundheitskommunikation. Springer Reference Sozialwissenschaften. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10948-6_20-1

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