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Mass Customization

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CIRP Encyclopedia of Production Engineering

Synonyms

Personalization

Definition

Mass customization aims to deliver products and services that best meet individual customers’ needs with near mass production efficiency (Tseng et al. 1996). In this paradigm, it is critical to provide individually designed products and services by considering every customer as an individual through process agility, flexibility, and integration of product lifecycle. A brief summary of the basic properties that make mass customization unique is illustrated in Table 1.

Table 1 Properties of mass customization (Adapted from Chen et al. 2009)
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Author information

Authors and Affiliations

  1. Feng Chia University, Taichung, Taiwan

    Mitchell M. Tseng

  2. The Hong Kong University of Science and Technology, Hong Kong, China

    Mitchell M. Tseng

  3. Hang Seng Management College, Hong Kong, China

    Yue Wang

  4. The George M. Woodruff School of Mechanical Engineering, Georgia Institute of Technology, Atlanta, GA, USA

    Roger J. Jiao

Authors
  1. Mitchell M. Tseng
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  2. Yue Wang
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  3. Roger J. Jiao
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Corresponding author

Correspondence to Mitchell M. Tseng .

Editor information

Editors and Affiliations

  1. CIRP Office Intern. Institution for, Paris, France

    The International Academy for Produ

  2. Université du Québec à Trois-Rivières, Mechanical Engineering Department, Trois-Rivieres, Québec, Canada

    Luc Laperrière

  3. Technische Universität München, Garching, Germany

    Gunther Reinhart

Section Editor information

  1. Forschungsinstitut für Rationalisierung (FIR) e. V, RWTH Aachen, Campus-Boulevard 55, 52074, Aachen, Germany

    Günther Schuh

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Tseng, M.M., Wang, Y., Jiao, R.J. (2017). Mass Customization. In: The International Academy for Produ, Laperrière, L., Reinhart, G. (eds) CIRP Encyclopedia of Production Engineering. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35950-7_16701-3

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  • DOI: https://doi.org/10.1007/978-3-642-35950-7_16701-3

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  • Print ISBN: 978-3-642-35950-7

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