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Handbook of Anticipation pp 773–793Cite as

Design Processes and Anticipation

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Abstract

Introducing the cultural and historical background of the relationship between design and anticipation is the aim of this chapter. It first provides an overview of the topic describing the various phases and connotations of this connection in design evolution. Then it discusses the creation of a culture of anticipation in contemporary European, and in particular Italian, design as it has been documented in historical surveys and other mediating channels such as exhibitions. In these works, the narration of the future-focused dimension of the project – in the form of utopias, fictions, visions, prototypes, and studies – represents one of the constant interpretations underlying design affirmation and development. In order to outline a complete overview, the third paragraph introduces the approaches of other industrialized countries such the Americas, where the activity of design reflects the contextual factors resulting from its historical origins, not simply from the productive point of view but also as the declaration of the specific identity of each nation. During the first half of the Twentieth century, the perception and planning of the future on the continent were constructed under the influence of the events which gave rise to a space incorporating design as a projectual discipline. The idea of territorial development through foreign references allowed for the evolution of diverse bases for distinct initiatives. This paragraph explains how, from that point in time to the present day, the practice of design in America has become legitimized, with a vision oriented toward the search for innovation opportunities and encompassing both the approach and management of environmental complexity and its accompanying variables. Finally, the last paragraph provides a specific focus into the contemporary debate on the relationship between design and anticipation and outlines a conclusive reflection about: how design processes become today relevant in organizations and develop into ideal spaces for multidisciplinary collaboration in fields with high degrees of uncertainty; how they allow the construction of innovational competencies within these organizations; and, finally, how the label advanced design (the design culture most oriented toward the future) appeared as an anticipatory activity.

This chapter is part of the wider reflection on design and anticipation developed by other contributors to the Handbook of Anticipation. Please consider reading also the following chapters: Anticipation and Design Inquiry, Design Scenarios and Anticipation, and Anticipation in Built Environment Design

This chapter is the result of a coordinated work; however, Flaviano Celaschi is the author of paragraph 1 (Introduction: The Future of Form in Giving a Form to the Future), Elena Formia of paragraph 2 (The Future in the Past. Forms of Anticipation in European Design Cultures), and Roberto Iñiguez Flores and Ruth León Morán of paragraphs 3 (America and the Promise of the Future. The Contribution of the “New World” Designer in Construction of the Future) and 4 (The Emergence of Advanced Design).

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Authors and Affiliations

  1. Department of Architecture, University of Bologna, Bologna, Italy

    Flaviano Celaschi & Elena Formia

  2. Industrial Design Department, Tecnológico de Monterrey, Guadalajara, México

    Roberto Iñiguez Flores & Ruth León Morán

Authors
  1. Flaviano Celaschi
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  2. Elena Formia
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  3. Roberto Iñiguez Flores
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  4. Ruth León Morán
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Correspondence to Flaviano Celaschi .

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Editors and Affiliations

  1. Department of Sociology and Social Research, University of Trento, Trento, Italy

    Roberto Poli

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Celaschi, F., Formia, E., Iñiguez Flores, R., León Morán, R. (2019). Design Processes and Anticipation. In: Poli, R. (eds) Handbook of Anticipation. Springer, Cham. https://doi.org/10.1007/978-3-319-91554-8_48

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