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Creativity is often understood as something removed from our day-to-day lives, restricted to cultural and artistic endeavors or an attribute of exceptional individuals. In truth, creativity is an important aspect several industries and services, such as software development, architecture, design, media, and advertising. Creativity is the source of inventions and new solutions that, when applied, become innovations. Research indicates that innovation is a social product: innovators draw know-how from their peers, and new knowledge is spread through the community. Therefore, to encourage innovation, it is important to not only support creative individuals but also to develop communities and form an innovation system. Innovation systems can be key in accomplishing the United Nations’ 2030 Sustainable Development Goals. Simultaneously achieving development goals, such as reducing poverty, resource...
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Nakao, B.H.T., de Andrade Guerra, J.B.S.O. (2019). Creativity, Innovation, and Sustainable Development. In: Leal Filho, W., Azul, A., Brandli, L., Özuyar, P., Wall, T. (eds) Decent Work and Economic Growth. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. https://doi.org/10.1007/978-3-319-71058-7_55-1
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