Affordable and Clean Energy

Living Edition
| Editors: Walter Leal Filho, Anabela Marisa Azul, Luciana Brandli, Amanda Lange Salvia, Tony Wall

Creating Sustainable Business Ventures and Startups

Living reference work entry



Startup refers to a new business unit by a newcomer. It is the beginning of a human organization that may have one or more persons who want to start a scalable and sustainable business unit under extreme uncertainties. A business unit may have many phases in its life. Startup is the phase from “ideation” to the phase of “product launch” in the life of a business unit. In other words, we may define that the startup phase is the phase from conception to early or beginning stage of a business unit.


Entrepreneurship is closely associated with economic development and it takes risks associated with starting a new business unit. Entrepreneurship passes through different stages. The first one is called the startup stage. Once the business becomes well established, it passes the startup phase. The beginning phase is the most crucial and is characterized by many challenges including the arrangement of...

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Authors and Affiliations

  1. 1.Manipal UniversityJaipurIndia
  2. 2.Manda Institute of TechnologyBikanerIndia

Section editors and affiliations

  • Luciana Londero Brandli
    • 1
  1. 1.University of Passo FundoPasso FundoBrazil