Ecopreneurship for Sustainable Development

The Bricolage Solution
  • Parag Rastogi
  • Radha Sharma
Living reference work entry

Abstract

Sustainability is a critical issue across the globe, and the debate on sustainable development is still in its incipient phase. The purpose of this chapter is to add another perspective in this ongoing debate. Sustainability concerns have led several countries to introduce policy interventions to reduce carbon footprint. However, these policies are not enough to deal with the challenge. The chapter addresses critical sustainability issues through a detailed discussion on key concepts, methods, and lessons learned in operationalizing ecopreneurship as a solution for solving environmental concerns.

Using construction industry as an example, the chapter discusses ecopreneurship as a solution using the twin lenses of sustainability and environmental concerns. Buildings contribute to 24% of the world’s CO2 emissions. A developing country like India with resource constraints which added to the need to reduce the CO2 footprint poses a significant challenge to building architects. This chapter encapsulates case studies of some Indian architects in sustainable innovation and development. Concerned with sustainability in their work, they face challenges and considerable risks. The chapter analyzes the barriers they encounter, how they view these risks, and the methods they adopt to mitigate the risks. The chapter examines in detail the existing definitions and typologies in dealing with sustainability, explores the motivational aspects for ecopreneurs, and researches the various parameters of operationalizing sustainable solutions. The chapter introduces a novel entrepreneur typology – a bricoleur ecopreneur – who uses bricolage as a solution to the challenges of sustainable development.

The chapter can be helpful for researchers in designing research in the overall context of sustainable development debate. Apart from researchers, this would also be useful for international institutions, NGOs, architects, developers, and building users.

Keywords

Sustainability Entrepreneurship Ecopreneurs Bricolage Environmental concerns Building architecture Bricoleur Disruptive innovators Construction industry 

References

  1. Aldrich, H. E., & Fiol, C. M. (1994). Fools rush in – The institutional context of industry creation. The Academy of Management Review, 19(4), 645–670.Google Scholar
  2. Anderson, A. (2000). The protean entrepreneur: The entrepreneurial process as fitting self and circumstance. Journal of Enterprising Culture, 08, 201.CrossRefGoogle Scholar
  3. Association for the Conservation of Energy (ACE). (2004). (http://www.ukace.org/category/ace-research/). Briefing on the energy performance of buildings directive.
  4. Baker, T., & Nelson, R. E. (2005). Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative Science Quarterly, 50(3), 329–366.CrossRefGoogle Scholar
  5. Baker, T., Miner, A. S., & Eesley, D. T. (2003). Improvising firms: Bricolage, account giving and improvisational competencies in the founding process. Research Policy, 32(2), 255–276.CrossRefGoogle Scholar
  6. Beveridge, R., & Guy, S. (2005). The rise of the eco-preneur and the messy world of environmental innovation. Local Environment, 10(6), 665–676.CrossRefGoogle Scholar
  7. Dean, T., & McMullen, J. (2007). Toward a theory of sustainable entrepreneurship: Reducing environmental degradation through entrepreneurial action. Journal of Business Venturing, 22(1), 50–76.CrossRefGoogle Scholar
  8. Duymedjian, R., & Rulings, C. C. (2010). Towards a foundation of bricolage in organization and management theory. Organization Studies, 31(2), 133–151.CrossRefGoogle Scholar
  9. Eastwood, D., Eaton, M., Guyer, C., & Stark, T. (2001). An examination of employment change in Northern Ireland’s environmental industry 1993–2003. European Environment II, 11, 197–210.CrossRefGoogle Scholar
  10. Eisenhardt, K. M. (1989). Building theories from case study research. The Academy of Management Review, 14(4), 532–551.Google Scholar
  11. Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50(1), 25–32.CrossRefGoogle Scholar
  12. Elkington, J. (1994). Towards the sustainable corporation: Win-win-win business strategies for sustainable development. California Management Review, 36(2), 90, Berkeley, Calif.CrossRefGoogle Scholar
  13. Ferneley, E., & Bell, F. (2006). Using bricolage to integrate business and information technology innovation in SMEs. Technovation, 26(2), 232–241.CrossRefGoogle Scholar
  14. Flyvbjerg, B. (2004). Five misunderstandings about case-study research. In C. Seale, G. Gobo, J. F. Gubrium, & D. Silverman (Eds.), Qualitative research practice (pp. 420–434). London: Sage.Google Scholar
  15. Garud, R., Jain, S., & Kumaraswamy, A. (2002). Institutional entrepreneurship in the sponsorship of common technological standards: The case of Sun Microsystems and Java. Academy of Management Journal, 45, 196–214.CrossRefGoogle Scholar
  16. Gibbs, D. (2009). Sustainability entrepreneurs, ecopreneurs and the development of a sustainable economy. Greener Management International, 55, 63–78.Google Scholar
  17. Harbi, S. E., Anderson, A. R., & Ammar, S. H. (2010). Entrepreneurs and the environment: Towards a typology of Tunisian ecopreneurs. International Journal of Entrepreneurship and Small Business, 10(2), 181–204.CrossRefGoogle Scholar
  18. Hart, J. (2006). The new capitalists: Is it possible to make money and really make a difference? Utne, 135, 39–43.Google Scholar
  19. International Energy Agency (www.iea.org/) IEA. (2008). World energy outlook. Paris: IEA.Google Scholar
  20. Jong, J., & Muizer, A. (2005). De meest innovatieve sector van Nederland, ranglijst van 58 sectoren. Zoetermeer: EIM.Google Scholar
  21. Kirzner, I. (1973). Competition and entrepreneurship. Chicago: University of Chicago Press.Google Scholar
  22. Levi-Strauss, C. (1967). The savage mind. Chicago: The University of Chicago Press.Google Scholar
  23. Linnanen, L. (2002). An insider’s experiences with environmental entrepreneurship. Greener Management International, 38, 71–80.CrossRefGoogle Scholar
  24. Maguire, S., Hardy, C., & Lawrence, T. B. (2004). Institutional entrepreneurship in emerging fields: HIV/AIDS treatment advocacy in Canada. The Academy of Management Journal, 47(5), 657–679.CrossRefGoogle Scholar
  25. Pacheco, D. F., Dean, T. J., & Payne, D. S. (2010). Escaping the green prison: Entrepreneurship and the creation of opportunities for sustainable development. Journal of Business Venturing, 25(5), 464–480.CrossRefGoogle Scholar
  26. Parrish, B. D. (2006). Beyond cleaner production: Entrepreneurship and the design of sustainable enterprise. Paper presented to the international conference on green and sustainable innovation, Chiang Mai, p. 29.Google Scholar
  27. Post, J. E., & Altman, B. W. (1994). Managing the environmental change process: Barriers and opportunities. Journal of Organizational Change Management, 7(4), 64–81.CrossRefGoogle Scholar
  28. Randjelovic, J., O’Rourke, A. R., & Orsato, R. J. (2003). The emergence of green venture capital. Business Strategy and the Environment, 12(4), 240–253.CrossRefGoogle Scholar
  29. Revell, A., & Blackburn, R. (2007). The business case for sustainability? An examination of small firms in the UK’s construction and restaurant sectors. Business Strategy and the Environment, 16, 404–420.CrossRefGoogle Scholar
  30. Revell, A., & Rutherfoord, R. (2003). UK environmental policy and the small firm: Broadening the focus. Business Strategy and the Environment, 12, 26–35.CrossRefGoogle Scholar
  31. Schaltegger, S. (2002). A framework for ecopreneurship. Greener Management International, 2002(38), 45–58.CrossRefGoogle Scholar
  32. Schlange, L. E. (2006). What drives sustainable entrepreneurs? Paper presented at applied business and entrepreneurship association international conference, Kona, pp. 16–20.Google Scholar
  33. Schlange, L. E. (2009). Stakeholder identification in sustainability entrepreneurship. Greener Management International, 55, 13–32.Google Scholar
  34. Shane, S. & S. Venkataraman (2000). "The promise of entrepreneurship as a field of research. Academy of Management Review 25, 217–226Google Scholar
  35. Stevenson, H. H., & Jarillo, J. C. (1990). A paradigm of entrepreneurship – Entrepreneurial management. Strategic Management Journal, 11, 17–27.Google Scholar
  36. Tilley, F. (2000). Small firm environmental ethics: How deep do they go? Business Ethics: a European Review, 9(I), 31–41.CrossRefGoogle Scholar
  37. Tilley, F. (2007). Conceptualising sustainability entrepreneurship. Paper presented to the first world symposium on sustainable entrepreneurship, University of Leeds.Google Scholar
  38. Tilley, F., & Parrish, B. D. (2006). From poles to wholes: Facilitating an integrated approach to sustainable entrepreneurship. World Review of Entrepreneurship, Management and Sustainable Development, 2(4), 281–294.CrossRefGoogle Scholar
  39. United Nations Environment Program – Sustainable Buildings & Climate Initiative (UNEP-SBCI). (2009). Buildings and climate change summary for decision makers. www.unep.org/sbci/pdfs/sbci-bccsummary.pdf.
  40. Walley, E. E., & Taylor, D. W. (2002). Opportunists, champions, mavericks…? Greener Management International, 38, 31.CrossRefGoogle Scholar
  41. Weick, K. E. (1993). The collapse of sensemaking in organisations: The Mann Gulch disaster. Administrative Science Quarterly, 38(4), 628–652.CrossRefGoogle Scholar
  42. Willis, R., Webb, M., & Wilsdon, J. (2007). The disrupters: Lessons for low-carbon innovation from the new wave of environmental pioneers. London: NESTA.Google Scholar
  43. Wu, L., et al. (2017). Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence. Journal of Business Research, 70, 127–135.CrossRefGoogle Scholar
  44. Yin, R. K. (2009). Case study research design and methods (4th ed.). Thousand Oaks: Sage.Google Scholar
  45. York, J. G., & Venkataraman, S. (2010). The entrepreneur–environment nexus: Uncertainty, innovation, and allocation. Journal of Business Venturing, 25(5), 449–463.CrossRefGoogle Scholar

Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  • Parag Rastogi
    • 1
  • Radha Sharma
    • 1
  1. 1.Management Development InstituteGurgaonIndia

Personalised recommendations