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The LOHAS Lifestyle and Marketplace Behavior

Establishing Valid and Reliable Measurements

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Handbook of Engaged Sustainability

Abstract

Increasing interest in sustainable consumption/development suggests the need to define sustainable lifestyles. People have become concerned about personal and environmental health, social ethics, and morality, and they have incorporated these values into their daily practices. LOHAS (Lifestyle of Health and Sustainability) is an empirically defined lifestyle that reflects this shift. Saying that LOHAS exists does not make it “real” or important to research areas or useful to marketing. Although the LOHAS lifestyle defines a life in pursuit of balance between the individual, the environment, and the society, there is very little work empirically validating its measurement or its relationship to actual behaviors. This chapter will provide an overview of the extant research on the LOHAS lifestyle. We will discuss the market place behaviors of the LOHAS consumer and our development of a reliable and valid measurement tool for LOHAS.

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Authors and Affiliations

  1. Department of Consumer Science, Purdue University, West Lafayette, IN, USA

    Sooyeon Choi & Richard A. Feinberg

Authors
  1. Sooyeon Choi
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  2. Richard A. Feinberg
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Correspondence to Sooyeon Choi .

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Editors and Affiliations

  1. School of Business, Woodbury University School of Business, Burbank, California, USA

    Joan Marques

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Choi, S., Feinberg, R.A. (2018). The LOHAS Lifestyle and Marketplace Behavior. In: Marques, J. (eds) Handbook of Engaged Sustainability. Springer, Cham. https://doi.org/10.1007/978-3-319-53121-2_10-1

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  • DOI: https://doi.org/10.1007/978-3-319-53121-2_10-1

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  • Print ISBN: 978-3-319-53121-2

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