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Encyclopedia of Wireless Networks pp 1–6Cite as

Market Entry

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Synonyms

Market entry strategy

Definitions

Market entry is the activities associated with bringing a product or service to a targeted market. A market can denote the primary market and secondary market. The primary market refers to the market where the companies sell new products to the customers for the first time, while the secondary market is one in which the customers trade the products among themselves.

Historical Background

As the rapid development of the wireless technology, numerous wireless-related services (e.g., 4G wireless service, femtocell service, mobile data trading service) are emerging. When facing the new services, asymmetric behaviors of the wireless service providers (WSPs) and users are observed. For example, the providers may have different timing of introducing the new wireless services to the market, and the heterogenous users have different response to these services. Game theory provides solid mathematic tools for analyzing the behaviors of providers and...

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References

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Author information

Authors and Affiliations

  1. Engineering Systems and Design, Singapore University of Technology and Design, Singapore, Singapore

    Xuehe Wang & Lingjie Duan

Authors
  1. Xuehe Wang
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  2. Lingjie Duan
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Corresponding author

Correspondence to Xuehe Wang .

Editor information

Editors and Affiliations

  1. Department of Electrical and Computer Engineering, University of Waterloo , Waterloo, Ontario, Canada

    Xuemin (Sherman) Shen

  2. Faculty of Business and Information Technology, University of Ontario Institute of Technology, Oshawa, Ontario, Canada

    Xiaodong Lin

  3. Dpt.of Electrical & Computer Engineering, University of Nebraska–Lincoln, Omaha, Nebraska, USA

    Kuan Zhang

Section Editor information

  1. No affiliation provided

    Jianwei Huang

  2. No affiliation provided

    Yuan Luo

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Cite this entry

Wang, X., Duan, L. (2018). Market Entry. In: Shen, X., Lin, X., Zhang, K. (eds) Encyclopedia of Wireless Networks. Springer, Cham. https://doi.org/10.1007/978-3-319-32903-1_24-1

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  • DOI: https://doi.org/10.1007/978-3-319-32903-1_24-1

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-32903-1

  • Online ISBN: 978-3-319-32903-1

  • eBook Packages: Springer Reference Computer SciencesReference Module Computer Science and Engineering

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