Market entry is the activities associated with bringing a product or service to a targeted market. A market can denote the primary market and secondary market. The primary market refers to the market where the companies sell new products to the customers for the first time, while the secondary market is one in which the customers trade the products among themselves.
As the rapid development of the wireless technology, numerous wireless-related services (e.g., 4G wireless service, femtocell service, mobile data trading service) are emerging. When facing the new services, asymmetric behaviors of the wireless service providers (WSPs) and users are observed. For example, the providers may have different timing of introducing the new wireless services to the market, and the heterogenous users have different response to these services. Game theory provides solid mathematic tools for analyzing the behaviors of providers and...
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