Encyclopedia of Wireless Networks

Living Edition
| Editors: Xuemin (Sherman) Shen, Xiaodong Lin, Kuan Zhang

Market Entry

  • Xuehe Wang
  • Lingjie Duan
Living reference work entry
DOI: https://doi.org/10.1007/978-3-319-32903-1_24-1

Synonyms

Definitions

Market entry is the activities associated with bringing a product or service to a targeted market. A market can denote the primary market and secondary market. The primary market refers to the market where the companies sell new products to the customers for the first time, while the secondary market is one in which the customers trade the products among themselves.

Historical Background

As the rapid development of the wireless technology, numerous wireless-related services (e.g., 4G wireless service, femtocell service, mobile data trading service) are emerging. When facing the new services, asymmetric behaviors of the wireless service providers (WSPs) and users are observed. For example, the providers may have different timing of introducing the new wireless services to the market, and the heterogenous users have different response to these services. Game theory provides solid mathematic tools for analyzing the behaviors of providers and...

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Engineering Systems and DesignSingapore University of Technology and DesignSingaporeSingapore

Section editors and affiliations

  • Jianwei Huang
    • 1
  • Yuan Luo
  1. 1.Department of Information EngineeringThe Chinese University of Hong Kong, StainHong KongChina