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Encyclopedia of Big Data pp 1–4Cite as

Google Analytics

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Google Analytics is a web statistics service offered by the North American Telecommunications giant Google since the beginning of 2006. It provides great useful information and allows all type of companies to get fast and easily data about their website traffic. Google Analytics not only let to measure sales and conversions, but it also offers statistics on how visitors use a website, how they contact it, and what to do so they keep visiting it. According to the company, it is a service aimed at executives, marketers, and web and content developers. It is useful to optimize online marketing campaigns in order to increase their effectiveness, improve the site’s content organization, increase the interaction of a website, and learn the reasons why visitors leave a site without making any purchase.

This service is free of charge, a feature emphasized in its presentation of the November 11, 2005. For experts, this circumstance is to redefine the existing business model at the moment, so...

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Authors and Affiliations

  1. Complutense University of Madrid, Madrid, Spain

    Natalia Abuín Vences & Raquel Vinader Segura

  2. Rey Juan Carlos University, Fuenlabrada, Madrid, Spain

    Raquel Vinader Segura

Authors
  1. Natalia Abuín Vences
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  2. Raquel Vinader Segura
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Correspondence to Natalia Abuín Vences .

Editor information

Editors and Affiliations

  1. School of Policy, Government and International Affairs, George Mason University, Fairfax, Virginia, USA

    Laurie A. Schintler

  2. School of Policy, Government and International Affairs, George Mason University, Fairfax, Virginia, USA

    Connie L. McNeely

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Vences, N.A., Segura, R.V. (2018). Google Analytics. In: Schintler, L., McNeely, C. (eds) Encyclopedia of Big Data. Springer, Cham. https://doi.org/10.1007/978-3-319-32001-4_105-1

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  • DOI: https://doi.org/10.1007/978-3-319-32001-4_105-1

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-32001-4

  • Online ISBN: 978-3-319-32001-4

  • eBook Packages: Springer Reference Business and ManagementReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

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