Definition
The image of a local area can be conceived as cumulative beliefs, ideas, opinions, and experiences people have about a place. Image embodies a large number of information, memories, and suggestions that pertain to a specific place, which are processed by human mind by selecting relevant evidence from a big amount of data about a local area. Image conceptualizes the value and/or a certain level of performance that a place expresses and it inspires human behaviors. The image of a local area is perceiveid by people, it is part of knowledge structures related to a place and it is long-lasting and difficult to change. Measuring and managing the image of a local area can support the socioeconomic development of a local community by providing to local policy-makers the necessary information to support them in improving policy outcomes. When applied to a...
References
Anholt S (2007) Competitive identity. Palgrave Macmillan UK, Basingstoke
Anholt S (2011) Beyond the nation brand:the role of image and identity in international relations. Exchange 2(1):1–7
Bianchi C (2010a) Improving performance and fostering accountability in the public sector through system dynamics modelling: from an ‘external’to an ‘internal’perspective. Syst Res Behav Sci 27(4):361–384
Bianchi C (2010b) Improving performance and fostering accountability in the public sector through system dynamics modelling: from an ‘external’ to an ‘internal’ perspective. Syst Res Behav Sci 27(4):361–384
Bianchi C (2012) Enhancing performance management and sustainable organizational growth through system-dynamics modelling. In: Grösser SN, Zeier R (eds) Systemic Management for Intelligent Organizations. Springer, Berlin, pp 143–161
Borgonovi E (2002) Principi e sistemi aziendali per le amministrazioni pubbliche. EGEA, Milano
DTE (2009) Distretto Taormina Etna: Luglio 2001 – Aprile 2009. Catania
DTE (2015) The Museum of the Etna's historical identity. Catania
Forrester JW (1992) Policies, decisions and information sources for modeling. Eur J Oper Res 59(1):42–63
Fruchter GE, Jaffe ED, Nebenzahl ID (2006) Dynamic brand-image-based production location decisions. Automatica 42(8):1371–1380
Ghaffarzadegan N, Lyneis J, Richardson GP (2011) How small system dynamics models can help the public policy process. Syst Dyn Rev 27(1):22–44
Größler A (2010) Policies, politics and polity: comment on the paper by Bianchi. Syst Res Behav Sci 27(4):385–389
Han CM (1989) Country image: halo or summary construct? J Mark Res 26(2):222
Han CM (1990) Testing the role of country image in consumer choice behaviour. Eur J Mark 24(6):24–40
Johansson JK (1989) Determinants and effects of the use of “Made in” labels. Int Mark Rev 6(1):47–58
Kotler P, Ravazzi G, Salinas G (1978) Al servizio del pubblico. Etas, Milano
Kotler P, Gertner D (2011) A place marketing and place branding perspective revisited. In: Morgan N, Pritchard A, Pride R (eds) Destination brands: managing place reputation. Butterworth-Heinemann, Oxford, UK, pp 33–53
Lane DC (2012) What is a ‘policy insight’? Syst Res Behav Sci 29(6):590–595
Matarazzo M (2012) Country of origin effect: research evolution, basic constructs and firm implications. In: Bertoli G, Resciniti R (eds) International marketing and the country of origin effect: the global impact of ‘made in Italy’. Edward Elgar, Cheltenham, UK, pp 23–42
Meyer H-D (2002) From “loose coupling” to “tight management”? Making sense of the changing landscape in management and organization theory. J Educ Adm 40(6):515–520
Morgan N, Pritchard A, Pride R (2012) Destination brands. Managing place reputation. Taylor & Francis, Oxford, UK
Porter ME (1995) The competitive advantage of the inner city. Harv Bus Rev 73(3):55–71
Porter ME (2011) Competitive advantage of nations: creating and sustaining superior performance. Free Press, New York
Sterman J (2002) All models are wrong: reflections on becoming a systems scientist. Syst Dyn Rev 18(4):501–531
Yin RK (2013) Case study research: design and methods. SAGE, Thousand Oaks
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG
About this entry
Cite this entry
Vignieri, V. (2018). Image of a Local Area: Measuring and Managing. In: Farazmand, A. (eds) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-31816-5_3481-1
Download citation
DOI: https://doi.org/10.1007/978-3-319-31816-5_3481-1
Received:
Accepted:
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-31816-5
Online ISBN: 978-3-319-31816-5
eBook Packages: Springer Reference Economics and FinanceReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences