Definition
Cause-related marketing: a relationship between a nonprofit and a business that aims to achieve predefined corporate and marketing objectives with financial or other types of benefits going to the nonprofit or a cause.
Licensing agreement: is a contract between a corporation and a nonprofit organization that allows a sponsoring corporation to use a nonprofit’s name and logo in order to promote the corporation’s products or services.
Sponsorship: a corporate sponsor pays a fee in exchange for the right to display its brand and logo in the nonprofit organization’s programs, products, or other means of communications.
Introduction
The nonprofit sector has become increasingly commercialized and there are multiple factors that explain such change. First and foremost, the demand for nonprofit services has been on rise in many areas, including but not limited to arts and culture, education, human services, and...
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Reference
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Kim, M., Liu, Q. (2020). Earned Income Strategies. In: Farazmand, A. (eds) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-31816-5_3007-1
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DOI: https://doi.org/10.1007/978-3-319-31816-5_3007-1
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