Organizational Reputation

  • Danbee LeeEmail author
Living reference work entry



Daniel Carpenter defined organizational reputation as “a set of beliefs about an organization’s capacities, intentions, history, and mission that are embedded in a network of multiple audiences” (Carpenter 2010, 33).


Organizational reputations are impressions of organizations that stakeholders share based on their capacity, roles, policies, and obligations (Fombrun and Shanley 1990; Carpenter 2010). Organizations’ accumulative pasts and prospective behaviors influence diverse affiliations to evaluate how attractive the organizations are (Carpenter 2001, 2010; Fombrun 1996, 2012; Post and Griffin 1997). It is important for organizations to maintain good reputations with multiple audiences, including politicians, interest groups, citizens, community, employees, and customers (Carpenter 2001; Post and Griffin 1997). It means that the audiences are willing to support the organization physically and emotionally.

Public agencies could...


Political Power Good Reputation Executive Branch Independent Decision Network Governance 
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© Springer International Publishing AG 2016

Authors and Affiliations

  1. 1.School of Public Affairs and AdministrationRutgers University-NewarkNewarkUSA