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Marketing in Nonprofit Organizations

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Book cover Global Encyclopedia of Public Administration, Public Policy, and Governance

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References

  • Booms BH, Bitner MJ (1981) Marketing strategies and organization structures for service firms. In: Donnelly JH, George WR (eds) Marketing of services. American Marketing Association, Chicago, pp 47–51

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  • Schervish PG (2008) Why the wealthy give: factors which mobilize philanthropy among high net-worth individuals. In: Sargeant A, Wymer W (eds) The Routledge companion to nonprofit marketing. Routledge, New York, pp 165–181

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Authors and Affiliations

  1. University of North Georgia, Dahlonega, GA, USA

    Barry D. Friedman

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  1. Barry D. Friedman
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Correspondence to Barry D. Friedman .

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Editors and Affiliations

  1. Florida Atlantic University, Boca Raton, Florida, USA

    Ali Farazmand

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© 2016 Springer International Publishing AG

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Friedman, B.D. (2016). Marketing in Nonprofit Organizations. In: Farazmand, A. (eds) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-31816-5_2588-2

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  • DOI: https://doi.org/10.1007/978-3-319-31816-5_2588-2

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-31816-5

  • Online ISBN: 978-3-319-31816-5

  • eBook Packages: Springer Reference Economics and FinanceReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

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Chapter history

  1. Latest

    Marketing in Nonprofit Organizations
    Published:
    26 December 2016

    DOI: https://doi.org/10.1007/978-3-319-31816-5_2588-2

  2. Original

    Marketing in Nonprofit Organizations
    Published:
    04 October 2016

    DOI: https://doi.org/10.1007/978-3-319-31816-5_2588-1

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