Synonyms
Definition
Public diplomacy is a strategic way to disclose the government to the domestic and international public. The aim of public diplomacy is to form a good image of the government and thus the power of attraction. Public diplomacy is seen as an efficient way to exert soft power. By the means of media and social media, diplomacy becomes the hilarity among the public and the important channel for the government to be close to civilian with certain political intent.
Introduction
It is difficult to deny that the relation between China and the United States has an influence on world affairs. The United States is the superpower in the world and China is also a giant who is chasing after it. China replaced Japan as the world’s second largest economy in 2010 and has been projected to surpass the US economy by 2030 (Barboza 2010).
These two countries have much cooperation in areas such as energy, security, and trade. The...
References
Barboza D (2010, August 15) China Passes Japan as Second-Largest Economy. New York Times. Retrieved from http://www.nytimes.com/2010/08/16/business/global/16yuan.html?pagewanted=all&_r=0
Boyd D, Golder S, Lotan G (2010) Tweet, Tweet, Retweet: conversational aspects of retweeting on Twitter. Paper presented at 43rd Hawaii International Conference. doi: 10.1109/HICSS.2010.412
Burns A, Eltham B (2009, November 19th–20th) Twitter Free Iran: an evaluation of Twitter’s role in public diplomacy and information operations in Iran’s 2009 election crisis. Paper presented Communications Policy & Research Forum 2009, Sydney: University of Technology
Cha M, Haddadi H, Fabricio B, Gummadi KP (2010) Measuring user influence in Twitter: the million follower fallacy. Proceeding of the Fourth International AAAI Conference on Weblogs and Social Media. Retrieved from http://www.aaai.org/Conferences/ICWSM/icwsm.php
Chen Z, Chang L (2013) The power strategy of Chinese foreign policy: bring theoretical and comparative studies together (NFG Working Paper Series, No. 03). Retrieved from https://www.asianperceptions.eu/system/files/private/NFG_Working_Paper_03_2013_6.pdf
Chin J (2012, June 5) China to U.S.: Stop monitoring our air. Wall Street Journal. Retrieved from http://blogs.wsj.com/chinarealtime/2012/06/05/u-s-air-monitoring-in-china-vienna-violation/
Comor E, Bean H (2012) America’s ‘engagement’ delusion: critiquing a public diplomacy consensus. Int Commun Gaz 74(3):203–220
Cowan G (2004) Can we make them love us?.Public diplomacy after 9/11. In: Kamalipour YR, Snow J (eds) War, media, and propaganda: a global perspective. Rowman & Littlefield, Maryland, pp 227–237
Cull NJ (2009) Public diplomacy: lessons from the past (CPD perspectives on public diplomacy). University of Southern California, Figueroa Press, Los Angeles
Cull N (2011) WikiLeaks, public diplomacy 2.0 and the state of digital public diplomacy. Place Branding and Public Diplomacy 7:1–8
Cull NJ (2013) The long road to public diplomacy 2.0: the internet in ` public diplomacy. Int Stud Rev 15:123–139
Dale HC (2009) Public Diplomacy 2.0: Where the U.S. Government meets “new media”. The Heritage Foundation. Retrieved from www.heritage.org/Research/PublicDiplomacy/bg2346.cfm
Fisher A, Montez D (2011) Evaluating online public diplomacy using digital media research methods: a case study of #ObamainBrazil. InterMedia Global Research Network. Retrieved from http://www.intermedia.org/evaluating-online-public-diplomacy-a-white-paper
Gilboa E (2008) Searching for a theory of public diplomacy. Ann Am Acad Pol Soc Sci 616(1):55–77
Goldsmith BE, Horiuchi Y (2012) In search of soft power: does foreign public opinion matter for US foreign policy? World Politics 64(3):555–585
Grunig LA, James EG, David MD (2002) Excellent public relations and effective organizations: a study of communication management in three countries. Lawrence Erlbaum Associates, Mahwah
Harfoush R (2009) Yes we did! An inside look at how social media built the Obama brand. New Riders, Berkeley
Hatton C (2014, March 9) China’s Xi Jinping: what has he achieved in his first year? BBC. Retrieved from http://www.bbc.co.uk/news/world-asia-china-26463983
Hayden C (2013) Logics of narrative and networks in US public diplomacy: communication power and US strategic engagement. J Int Commun 19(2):196–218
Housing and social security top issues of Chinese people (2011, February 22) Peopledaily. Retrieved from http://english.peopledaily.com.cn/90001/90776/90882/7295070.html
Kelley JR (2010) The new diplomacy: evolution of a revolution. Diplomacy Statecraft 21(2):286–305
Khatib L, Dutton W, Thelwall M (2012) Public diplomacy 2.0: a case study of the US digital outreach team. The Middle East J 66(3):453–472
Khondker HH (2011) Role of the New Media in the Arab Spring. Globalizations 8(5):675–679
Legislators Urge US to Abandon Terrorism Double Standard (2014, March 3) Chinadaily. Retrieved from http://www.chinadaily.com.cn/china/2014-03/03/content_17319202.htm
Li M (2009) Soft power: nurture not nature. In: Li M (ed) Soft power: China’s emerging Strategy in International Politics. Lexington Books, Lanham, pp 1–19
Li X, Wang J (2010) Web-based public diplomacy. J Int Commun 16(1):7–22
Malone G, D. (1985) Managing public diplomacy. Wash Q 8(3):199–213
McQuail D (2010) McQuail’s mass communication theory, 6th edn. Sage, London
Nye JS (1990) Soft power. Foreign Policy 80:153–171
Nye JS (2004) Soft power: the means to success in world politics. Public Affairs, New York
Nye JS (2008) Public diplomacy and soft power. Ann Am Acad Pol Soc Sci 616(1):94–109
Nye JS (2011a) The future of power/ Interviewer Myers, J. (Transcript). Retrieved from http://www.carnegiecouncil.org/studio/multimedia/20110210/index.html
Nye JS (2011b) The future of power. Public Affairs, New York
Ronfeldt D, Arquilla J (2007) The promise of noöpolitik. First Monday 12(8). doi:10.5210/fm.v12i8.1971
Simon HA (1998) Information 101: it’s not what you know, it’s how you know it. J Qual Particip 21(4):30–33
Sweetser KD, Weaver Lariscy R (2008) Candidates makes good friends: an analysis of candidates’ use of Facebook. Int J Strateg Commun 2(3):175–198
Yang G (2012) Power and transgression in the global media age: the strange case of twitter in China. In: Kraidy MM (ed) Communication and power in the global era: orders and border. Routledge, New York, pp 166–183
Yepsen EA (2012) Practicing successful twitter public diplomacy: a model and case study of U.S. efforts in Venezuela (CPD perspectives on public diplomacy). University of Southern California, Figueroa Press, Los Angeles
Yun S (2006) Towards public relations theory-based study of public diplomacy: testing the applicability of the excellence study. J Public Relat Res 18(4):287–312
Zhang J (2013) A strategic issue management (SIM) approach to social media use in public diplomacy. Am Behav Sci 57(9):1312–1331
Zhao D, Rosson MB (2009) How and why people Twitter: the role that micro-blogging plays in informal communication at work. In: Proceedings of the ACM 2009 international conference on supporting group work
Zhong X, Lu J (2013) Public diplomacy meets social media: a study of the U.S. Embassy’s blogs and micro-blogs. Public Relat Rev 39(5):542–548
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this entry
Cite this entry
Lin, Z. (2017). Governance and International Development, China. In: Farazmand, A. (eds) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-31816-5_1749-1
Download citation
DOI: https://doi.org/10.1007/978-3-319-31816-5_1749-1
Received:
Accepted:
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-31816-5
Online ISBN: 978-3-319-31816-5
eBook Packages: Springer Reference Economics and FinanceReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences