Vocational interests reflect the degree to which individuals prefer certain career choices or activities/behaviors which may be common for various positions.
There is a wide variety of careers people can pursue. Assessing interests can range from the macro approach of providing job titles and asking people the degree to which they might be interested in that position, such as Holland’s Vocational Preference Inventory (VPI; Holland 1985), to a more micro approach of assessing the degree to which individuals prefer engaging in certain activities/behaviors which may be characteristic of certain jobs, such as the Strong-Campbell Interest Inventory (SCII; Campbell 2002), the Jackson Vocational Interest Survey (JVIS; Jackson 2000), and the Jackson Career Explorer (JCE; Schermer 2012). Vocational interest measures can be utilized in a wide variety of settings and with diverse...
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