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Priming Effects

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Introduction

Priming is a well-established phenomenon across many different disciplines of psychology. Priming occurs when there is repeated presentation of a stimulus, which leads to the facilitated processing of this stimulus (or of a stimulus feature). This can involve facilitated processing of a stimulus’ perceptual features (e.g., facilitated visual object recognition) or of its conceptual features (e.g., facilitated access to word meaning). In this entry, I will focus on priming in the language domain.

Most research on the influence of personality and individual differences in language processing concentrates on the use of language in a monologue context, i.e., language as used by either one speaker or one listener. However, most everyday use of language happens in a conversation setting, and it is in this social interactive setting that the influence of personality and individual differences may most strongly transpire. Priming is an ideal way to study language in an interactive...

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Correspondence to Katrien Segaert .

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Segaert, K. (2020). Priming Effects. In: Zeigler-Hill, V., Shackelford, T.K. (eds) Encyclopedia of Personality and Individual Differences. Springer, Cham. https://doi.org/10.1007/978-3-319-24612-3_479

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