Definition
Behavior analysts rely on single-subject experimental designs in which variables that control behavior are directly manipulated and their effects are directly observed. Because of the high degree of experimental control and powerful intervention effects, behavior analysts prefer visual analysis of data over statistical analysis.
Introduction
The methodology used in behavior analysis is a defining feature of this field. Fundamentally, behavior analysts use experimental methodologies in which direct control over independent variables can be exerted. Behavior analysts manipulate these variables to measure their direct impact on behavior (cf. Sidman 1960). Rate of responding is commonly used by behavior analysts, but other dimensions of behavior are also measured. For example, latency to respond, or percent correct, or the number of intervals in which a response occurs...
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Diller, J.W. (2016). Methods and Enduring Impact of Behaviorism. In: Weekes-Shackelford, V., Shackelford, T., Weekes-Shackelford, V. (eds) Encyclopedia of Evolutionary Psychological Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16999-6_1308-1
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DOI: https://doi.org/10.1007/978-3-319-16999-6_1308-1
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