Encyclopedia of Evolutionary Psychological Science

Living Edition
| Editors: Todd K. Shackelford, Viviana A. Weekes-Shackelford

Norms

Living reference work entry
DOI: https://doi.org/10.1007/978-3-319-16999-6_1084-1

Synonyms

Definition

Norms are expectations stating that something should or must be the case or socially shared definitions of the way people do behave or should behave. From a sociological perspective, social norms are informal understandings that govern the behavior of members of a society.

Norms have obtained a great deal of attention in the social sciences, such as anthropology, economics, political science, sociology, and psychology. This article will introduce this item from the perspective of evolutionary psychology. Two main topics will be touched in this review: the emergence of evolutionary social norms and the social norms-marketing campaign resulting from the connection between social norms and behaviors.

The Emergence of Evolutionary Social Norms

Being different from the institutional norms, which are formed and enforced by certain individuals (usually the leader of group) or institutions,...

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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  1. 1.Fudan UniversityShanghaiChina

Section editors and affiliations

  • Menelaos Apostolou
    • 1
  1. 1.University of NicosiaNicosiaCyprus