Norms are expectations stating that something should or must be the case or socially shared definitions of the way people do behave or should behave. From a sociological perspective, social norms are informal understandings that govern the behavior of members of a society.
Norms have obtained a great deal of attention in the social sciences, such as anthropology, economics, political science, sociology, and psychology. This article will introduce this item from the perspective of evolutionary psychology. Two main topics will be touched in this review: the emergence of evolutionary social norms and the social norms-marketing campaign resulting from the connection between social norms and behaviors.
The Emergence of Evolutionary Social Norms
Being different from the institutional norms, which are formed and enforced by certain individuals (usually the leader of group) or institutions,...
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