Today, the language of tourism relates to the ways that tourism is paradigmatically conceptualized as a special type of promotional communication whereby messages are, respectively, sent and received to and from the three parties to this unique sociolinguistic encounter: the tourism industry, the tourist, and the touree (Van den Berghe 1994).
However, at the time when a corresponding volume entitled The Language of Tourism first appeared in the mid-1990s (Dann 1996) and was accordingly included as an abridged entry in the first Encyclopedia of Tourism (Dann 2000), much of the West, whence the majority of international tourism originated, was still under the political influence of a prevailing modernist ideology. Tourism, too, tended to be structured in a similar modernist fashion for over a century in such highly supervised holiday environments as the package tour, the holiday camp, and Club Méditerranée. Block bookings, charter flights, and standardized all-inclusive resorts...
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References
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Dann, G.M.S. (2014). Language, tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_120-1
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