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Persuasive Technology

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Abstract

Since long, persuasion, or exerting influence, has been associated with certain professions such as sales people, therapists, coaches, and teachers. Recent technological developments create the possibility of using computers as persuasive instruments, as a means to elicit specific (desired) behavior, which paves the way for novel, intelligent systems that support the empowerment of seniors.

Behavior is explained as a combination of motivation, ability, and opportunity. A number of persuasive strategies can be applied to entice people to perform specific behavior, for instance commitment, social proof, and authority.

Smart homes are equipped with various kinds of sensors, actuators, and intelligent software, integrated in furniture, walls, and everyday objects. This enables people to be interconnected always and everywhere. Computers are able to recognize what people are doing, and in case the observed behavior deviates from the normal pattern, family members or an emergency service can automatically be warned. In this way, smart homes are excellent contexts for persuasive technology.

Energy saving and health are the two dominant application domains for persuasive systems in smart home environments. Current research and development projects are often in the experimental phase, implementing and evaluating only prototype systems. Extensive user studies providing a detailed account of the effect of an implemented persuasive system on people’s behavior are therefore scarce. Challenges to be addressed in future research on persuasive technology in smart home contexts are related to the evaluation of the effectiveness of persuasive systems, the acceptance and adoption of these systems, and the ethical considerations.

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Correspondence to Janienke Sturm .

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Sturm, J. (2017). Persuasive Technology. In: van Hoof, J., Demiris, G., Wouters, E. (eds) Handbook of Smart Homes, Health Care and Well-Being. Springer, Cham. https://doi.org/10.1007/978-3-319-01583-5_56

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