Activity

Activity is a term that encompasses all the deeds, occupations, and actions carried out by tourists. Be it at the destination or the company level, the organization of proper activities is crucial for marketing strategies. Certainly, they form a relevant attribute of the choice alternatives as it might lead an individual to choose a specific destination or company. Therefore, the activities available play a relevant role in tourism decisionmaking.

The acclaimed restorative properties of tourism are directly derived from tourists’ participation in activities at the destination. The literature has emphasized the relationship (and comparison) between at-home recreation activities and those realized on vacations (Brey and Lehto 2007). The prospects of doing different activities from those done at home attract people to a destination. Accordingly, the existence of specific activities helps destinations design adequate segmentation strategies as well as manage social interactions. In line...