Encyclopedia of Education and Information Technologies

2020 Edition
| Editors: Arthur Tatnall

Facebook Use in Malaysian Higher Education Classroom

  • Cheng Ean (Catherine) LeeEmail author
Reference work entry
DOI: https://doi.org/10.1007/978-3-030-10576-1_141



Recent studies have shown that social media technology plays a role in facilitating teaching and learning in higher education (Bryant et al. 2014). Social media is recognized as a popular social communication channel, and in recent years, there is an increased interest of educators for using social media in higher education as a technology-enhanced learning environment. In addition, the rapid advancement of technology, such as social media, offers new opportunities to university students for more access to information and interaction, increasing their chances of achieving better academic performance and affecting education in terms of pedagogical purposes (Laskin and Avena 2015).

The use of social media by university lecturers and students has been an interesting research area for educationists and social scientists. The Social Media Survey 2013 by Pearson shows...

This is a preview of subscription content, log in to check access.


  1. Abdul Rahman NA, Mohd Amin N (2014) Impact and capability of Facebook as a teaching aid in social science subject at UNITEN. Int J Asian Soc Sci 4(2):326–333Google Scholar
  2. Abdulahi A, Samadi B, Gharleghi B (2014) A study on the negative effects of social networking sites such as Facebook among Asia Pacific University Scholars in Malaysia. Int J Bus Soc Sci 5(10):133–145Google Scholar
  3. Ahern L, Feller J, Nagle T (2016) Social media as a support for learning in universities: an empirical study of Facebook groups. J Decis Syst 25(Suppl 1):35–49CrossRefGoogle Scholar
  4. Al-Bahrani A, Patel D (2015) Incorporating Twitter, Instagram, and Facebook in economics classrooms. J Econ Educ 46(1):56–67CrossRefGoogle Scholar
  5. Al-Rahmi WM, Othman MS (2013) The impact of social media use on academic performance among university students: a pilot study. J Inf Syst Res Innov 1–10. Retrieved from http://seminar.utmspace.edu.my/jisri/
  6. Bryant P, Coombs A, Pazio M (2014) Are we having fun yet? Institutional resistance and the introduction of play and experimentation into learning innovation through social media. J Interact Media Educ 2(4):1–8Google Scholar
  7. Deng L, Tavares NJ (2015) Exploring university students’ use of technologies beyond the formal learning context: a tale of two online platforms. Australas J Educ Technol 31(3):313–327CrossRefGoogle Scholar
  8. Ezell P (2016) To like or not to like: Facebook in the higher education classroom. J Teach Learn Technol 5(1):33–45CrossRefGoogle Scholar
  9. Freeman W (2014) Taming social media in higher education classrooms. In: Proceedings for the 9th international conference on networked learning, pp 359–363Google Scholar
  10. Grossman L (2010) Person of the year 2010 mark Zuckerberg. Retrieved from http://content.time.com/time/specials/packages/article/0,28804,2036683_2037183,00.html
  11. Hamat A, Embi MA, Hassan HA (2012) The use of social networking sites among Malaysian university students. Int Educ Stud 5(3):56–66CrossRefGoogle Scholar
  12. Hamid S, Waycott J, Chang S, Kurnia S (2011) Appropriating online social networking (OSN) activities for higher education: two Malaysian cases. In: Proceedings for Ascilite 2011 Hobart Tasmania Australia, pp 526–538Google Scholar
  13. Haque A, Sarwar A, Ahmad K (2015) Using Facebook as an alternative learning tool in Malaysian higher learning institutions: a structural equation modeling approach. World Acad Sci Eng Technol, Int J Soc Behav Educ Econ, Bus Indus Eng 9(5):1625–1632Google Scholar
  14. Helou AM, Ab. Rahim NZ (2011) The influence of social networking sites on students’ academic performance in Malaysia. In: Proceedings for the International Conference on Internet Studies, Kuala Lumpur, Malaysia 2011, pp 1–18Google Scholar
  15. Henderson M, Selwyn N, Aston R (2015) What works and why? Student perceptions of ‘useful’ digital technology in university teaching and learning. Stud High Educ 1–13Google Scholar
  16. Ifinedo P (2016) Applying uses and gratifications theory and social influence processes to understand students’ pervasive adoption of social networking sites: perspectives from the Americas. Int J Inf Manag 36(2):192–206CrossRefGoogle Scholar
  17. Kabilan MK, Ahmad N, Zainol Abidin MJ (2010) Facebook: an online environment for learning of English in institutions of higher education? Internet High Educ 13(4):179–187CrossRefGoogle Scholar
  18. Kashif M (2013) Impact of Facebook on students’ academic performance: analysis through social capital. Thesis for International Master’s Degree Program in Cultural Diversity, University of Eastern Finland. Retrieved from http://epublications.uef.fi/pub/urn_nbn_fi_uef-20140038/urn_nbn_fi_uef-20140038.pdf
  19. Laskin AV, Avena J (2015) Introduction of mobile media into formal classroom learning environments. J Mass Commun Educ 70(3):276–285Google Scholar
  20. Lee CE, Sangaran Kutty VS, Wong SP (2015) Exploring the use of Facebook in the classroom: a Malaysia case study. In: Proceedings for the 2nd European conference on social media ECSM 2015, Porto, pp 262–269Google Scholar
  21. Lim JSY, Agostinho S, Harper B, Chicharo J (2014) The engagement of social media technologies by undergraduate informatics students for academic purpose in Malaysia. J Inf Commun Ethics Soc 12(3):177–194CrossRefGoogle Scholar
  22. Manca S, Ranieri M (2016) Is Facebook still a suitable technology-enhanced learning environment? An updated critical review of the literature from 2012 to 2015. J Comput Assist Learn 32:503–528CrossRefGoogle Scholar
  23. Ng SP, Maniam M (2015) The effectiveness of Facebook group discussions on writing performance: a study in matriculation college. Int J Eval Res Educ 4(1):30–37Google Scholar
  24. Phua J, Jin SV, Kim J (2017) Uses and gratifications of social networking sites for bridging and bonding social capital: a comparison of Facebook, Twitter, Instagram, and snapchat. Comput Hum Behav 72:115–122CrossRefGoogle Scholar
  25. Raman A, Mohd Sani R, Kaur P (2014) Facebook as a collaborative and communication tool: a study of secondary school students in Malaysia. In: Proceedings for the international conference on communication and media 2014 (i-COME’14) 155(October), pp 141–146Google Scholar
  26. Rasiah RRV (2014) Transformative higher education teaching and learning: using social media in a team-based learning environment. Procedia Soc Behav Sci 123:369–379CrossRefGoogle Scholar
  27. Seaman J, Tinti-Kane H (2013) Report for Pearson learning solutions: social media for teaching and learning. BostonGoogle Scholar
  28. Sim TY, Naidu D, Apparasamy D (2014) Improving students engagement through social media: a case study of a private university in Malaysia using Facebook. Int J e-Educ, e-Bus, e-Manag e-Learn 4(6):396–409Google Scholar
  29. Smith EE (2016) “A real double-edged sword:” undergraduate perceptions of social media in their learning. Comput Educ 103:44–58CrossRefGoogle Scholar
  30. Tanta I, Mihovilović M, Sablić Z (2014) Uses and gratification theory – why adolescents use Facebook? Medijska istraživanja 20(2):85–110Google Scholar
  31. Techcrunch.com (2017) Facebook now has 2 billion monthly users…and responsibility. Retrieved from https://techcrunch.com/2017/06/27/facebook-2-billion-users/
  32. Tess PA (2013) The role of social media in higher education classes (real and virtual) – a literature review. Comput Hum Behav 29(5):A60–A68CrossRefGoogle Scholar
  33. Wimmer RD, Dominick JR (2014) Mass media research: an introduction, 10th edn. Wadsworth Cengage Learning, BostonGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Department of Communication, School of ArtsSunway UniversitySelangorMalaysia
  2. 2.Department of Educational Research, Faculty of Arts and Social SciencesLancaster UniversityLancasterUK

Section editors and affiliations

  • Sam Goundar
    • 1
  1. 1.School of Information ManagementVictoria University of Wellington