Encyclopedia of Database Systems

2018 Edition
| Editors: Ling Liu, M. Tamer Özsu

Social Media Analysis

  • Michael MathioudakisEmail author
Reference work entry
DOI: https://doi.org/10.1007/978-1-4614-8265-9_80633


Social media analytics; Social media mining


Social media analysis is the process of extracting knowledge from data that originate on social media platforms. As a field of study, it appeared in the early 2000s with the explosion of user-generated content on the web. It can be viewed as a special case of data mining.

Social media data, the object of analysis, include digital content generated by social media users (e.g., text, photos, and videos), user demographics (e.g., gender, age, location of residence), social relationships (e.g., the social network of users), and information about user activity (e.g., the actions performed by individual users on the social media platform, as well as related metadata, such as the time and location of user activity).

Social media analysis is used for a wide range of purposes, from scientific to commercial. Even though it would be difficult to list all related data mining tasks, one can distinguish among them a few broad themes...

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Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Université de Lyon, CNRSINSA-LyonLIRIS, UMR5205, F-69621France

Section editors and affiliations

  • Nick Koudas

There are no affiliations available