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Geo-Targeted Web Search

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Encyclopedia of Database Systems

  • 13 Accesses

Synonyms

Geographic web search; Local web search

Definition

Geo-Targeted Web Search (Geo Search) describes a set of techniques used in web search engines that aim to return more relevant results to users by exploiting geographic knowledge. Most commonly, a Geo Search Engine (a search engine using Geo Search) tries to infer a geographic area of interest for a user query by considering the query itself, the current location of the user, or the search history of the user. The Geo Search Engine then tries to return documents that are relevant to the query search terms and that also match the geographic area of interest of the query, as determined through analysis of the web page itself, any geographic meta tags (geo tags), link or site structure, or other data. As an example, a Geo Search Engine may return to a mobile user a list of restaurants close to the user’s current location given a query “restaurants.” Or a user may explicitly ask for information about tourism attractions in...

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Recommended Reading

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Author information

Authors and Affiliations

  1. Yahoo! Research, Sunnyvale, CA, USA

    Torsten Suel

Authors
  1. Torsten Suel
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Corresponding author

Correspondence to Torsten Suel .

Editor information

Editors and Affiliations

  1. Georgia Institute of Technology College of Computing, Atlanta, GA, USA

    Ling Liu

  2. University of Waterloo School of Computer Science, Waterloo, ON, Canada

    M. Tamer Özsu

Section Editor information

  1. Google Research, New York, NY, USA

    Cong Yu

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Suel, T. (2018). Geo-Targeted Web Search. In: Liu, L., Özsu, M.T. (eds) Encyclopedia of Database Systems. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-8265-9_176

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