Abstract
The economic analysis of trademark law continues to draw a number of commentaries, yet more and more, the courts are not factoring concrete economic analysis of trademark law and trademark protection in their decisions. In this entry I give an overview and status of trademarks from a law and economic perspective and suggest that trademark laws need to respond to the economic dimension that occurs on the market and consumer economic behaviour.
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Morris, P.S. (2019). Trademarks and the Economic Dimensions of Trademark Law in Europe and Beyond. In: Marciano, A., Ramello, G.B. (eds) Encyclopedia of Law and Economics. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-7753-2_566
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DOI: https://doi.org/10.1007/978-1-4614-7753-2_566
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