Glossary
- Ambient awareness :
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Awareness created through regular and constant reception and/or exchange of information fragments through social media.
- MMORPG :
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Massively multiplayer online role-playing game.
- Mobile social media :
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Group of mobile marketing applications that allow the creation and exchange of user-generated content.
- UCG :
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User-generated content.
Definition
Social media are defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Kaplan and Haenlein 2010, p. 61). Indeed, many have mastered the social media landscape successfully, showing the potential of these applications to yield impressive results. In politics, e.g., social media communications were a key element in...
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References
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Kaplan, A.M. (2016). Social Media, Definition, and History. In: Alhajj, R., Rokne, J. (eds) Encyclopedia of Social Network Analysis and Mining. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-7163-9_95-1
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DOI: https://doi.org/10.1007/978-1-4614-7163-9_95-1
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