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Social Influence Analysis

  • Living reference work entry
  • First Online:
Encyclopedia of Social Network Analysis and Mining

  • 103 Accesses

Synonyms

Social networks members; Social networks users

Glossary

Confounding variables:

Unknown variables exist (e.g., common location, gender, school, and several other external factors), which may cause friends to behave similarly with one another

Correlation factor:

Correlation between variables is a measure of how well the variables are related. The most common measure of correlation in statistics is the Pearson correlation

Edge-reversal test:

Reserves the direction of all edges. Social influence spreads in the direction specified by the edges of the graph, and hence reversing the edges should intuitively change the estimate of the correlation

Homophily:

A user in the social network tends to be similar to his/her connected neighbors

Induction:

An action of a user is triggered by an action of another user

Selection:

People tend to create relationships with other people who are already similar to them

Shuffle test:

Shuffles the activation time of users. It is based on the idea that...

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Authors and Affiliations

  1. Institute of Research on Population and Social Policies - IRPPS, National Research Council -CNR, Rome, Italy

    Tiziana Guzzo, Fernando Ferri & Patrizia Grifoni

Authors
  1. Tiziana Guzzo
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  2. Fernando Ferri
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  3. Patrizia Grifoni
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Corresponding author

Correspondence to Tiziana Guzzo .

Editor information

Editors and Affiliations

  1. Computer Science, University of Calgary, Calgary, Alberta, Canada

    Reda Alhajj

  2. University of Calgary Computer Science, Calgary, Canada

    Jon Rokne

Section Editor information

  1. Department of Computer Science and Engineering, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong

    Irwin King

  2. Department of Computer Science and Technology, Tsinghua University, Beijing, China

    Jie Tang

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Guzzo, T., Ferri, F., Grifoni, P. (2017). Social Influence Analysis. In: Alhajj, R., Rokne, J. (eds) Encyclopedia of Social Network Analysis and Mining. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-7163-9_186-1

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  • DOI: https://doi.org/10.1007/978-1-4614-7163-9_186-1

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  • Print ISBN: 978-1-4614-7163-9

  • Online ISBN: 978-1-4614-7163-9

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