Adaptive Creativity and Innovative Creativity

  • Kyung Hee KimEmail author
  • Noël Williams
Living reference work entry


Creativity and Innovation

Creativity is doing or making something unique and useful, and the end result of this process is innovation. No innovation is truly newbecause everything created is an extension or combination of ideas that already exist. Innovation results from creators who are open-minded and thus able to recognize needs and make connections between unrelated diverse ideas or things that others do not. They apply existing ideas in unique ways, for example, Johannes Gutenberg (1398–1468) applied the techniques of a wine press to create his printing machine; the Wright Brothers, Orville (1871–1948) and Wilbur (1867–1912), applied their knowledge of bicycle manufacturing to the airplane; and Google’s founders, Larry Page (1973–) and Sergey Brin (1973–), applied a ranking method used for academic articles to create an Internet search engine. These creators did not make something new, but their attitudes and past knowledge...

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  1. Kim KH. The creativity challenge: how we can recapture American innovation. Prometheus Books, Amherst, New York; 2016.Google Scholar

Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2019

Authors and Affiliations

  1. 1.The College of William & MaryWilliamsburgUSA

Section editors and affiliations

  • Igor N. Dubina
    • 1
    • 2
  1. 1.Novosibirsk National Research State UniversityNovosibirskRussia
  2. 2.Altai State UniversityBarnaulRussia