Definition
Business creativity is (1) producing ideas which are new and potentially useful for an organization, (2) solving nonstandard business problem, (3) finding and developing new opportunities for business, and (4) a measurable resource that needs to be effectively organized and monitored.
In the current literature, there are many discourses about business creativity as one of the key factors of competitiveness in this dynamic “creative age.” From the second half of the twentieth century, alongside with the shift from “Fordist” to “post-Fordist” economies and the increasing role of creativity in business, the “romantic” understanding of creativity as a manifestation of individual genius has been replaced by pragmatic understanding of creativity as an “everyday” and “everyone” natural phenomenon.
In the business context, creativity is understood as a nonstandard problem-solving process, the production of...
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Dubina, I.N. (2017). Business Creativity. In: Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-6616-1_200003-2
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DOI: https://doi.org/10.1007/978-1-4614-6616-1_200003-2
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Publisher Name: Springer, New York, NY
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